Umida Group AB

About UMIDA GROUP

Umida Group is an innovative, flexible, quality driven and environmentally conscious beverage company. With a strong consumer-led focus, innnovation and new product development are essential to fostering loyalty and long-term sustainable business growth.

What we do

Umida Group is an innovative, flexible, quality driven and environmentally conscious beverage company. With a strong consumer-led focus, innnovation and new product development are essential to fostering loyalty and long-term sustainable business growth.

Mission Statement

Be the innovative and fast-growing challenger in the beverage industry.

Company Vision

Through unique and high-quality consumer experiences, we’re driven by the vision of fostering a community united by flavour and shared passions. We aim to challenge conventional tastes by blending artistry and innovation to create beverages that inspire conversations and spark joy. Our aspiration is to nurture a beverage experience that transcends refreshment, reflecting our commitment to both taste and quality.

Core Values

Quality, Innovation, Authenticity, Creativity, Customer-Centric